Alyson Levine is the Vice President, Community Fundraising and Brand Experiences and is responsible for the strategic development and implementation of brand engagement experiences, physical and virtual, that broaden the grassroots footprint of Shatterproof nationwide and leverage peer to peer fundraising.
With more than 20 years of fundraising, development and campaign marketing experience, Alyson had been providing the strategic vision and leadership for all of JDRF's core fundraising programs and lead the teams responsible for all national events including Walk, Gala, Ride, Endurance and DIY. By honoring the unique characteristics of these events, Alyson leverages innovative digital strategies to improve overall donor experiences.
Aly comes to Shatterproof after serving in various roles at JDRF where she has worked since 2004, most recently as Associate Vice President, Fundraising Programs. During her career at JDRF, Aly grew the Ride to Cure Diabetes into an experience for thousands of riders from around the world to come together as one community raising more than $55 million to date. The Ride program was listed as a top 10 cycling program in our industry over the past few years. Most recently, Aly created and implemented the DIY/JDRF Your Way program and platform and lead the efforts to integrate fitness activity tracking into all peer-to-peer programs for innovative storytelling, corporate engagement and collective goal challenges.
Alyson knows the power that peer-to-peer events can have in building community, raising awareness and empowering supporters to activate their networks on behalf of your mission.
Alyson currently lives in New York with her husband and two dogs.